O4S raises $2.1 million to expand its track and trace business in India

O4S, Supply Chain SaaS startup helping brands with 360° visibility in their downstream supply chain, announced USD 2.1 million in Pre-Series A funding led by Venture Highway to expand its operations in India. The three-year-old startup till date raised a total of USD 2.5 million including a seed investment of USD 400K in 2017. The new funding will be used to strengthen its workforce, accelerate client acquisition and build technology infrastructure across industries within India.

Currently O4S focuses on industries such as Agriculture, FMCG, Pharmaceuticals and Personal Care products. Some of its clients include PepsiCo, ITC, Honeywell, DCM Shriram, Campus Shoes among others. O4S’ core offerings – Supplytics and Original4Sure are built on product serialization powered by advanced technologies such as Machine Learning and Internet of Things (IoT) that adapt to the dynamic nature of businesses.

Supplytics helps brands connect directly with retailers and distributors by tracking products throughout the supply chain, while Original4Sure’s key focus is on consumer engagement. O4S ecosystem is built on cloud-based infrastructure and engages all supply chain partners on a mobile app. The key value propositions include real-time inventory visibility across the retailers, brand protection, retailer trade promotions and an integrated BI dashboard that provides real-time actionable insights.

Divay Kumar, CEO, O4S, “In the past one year, we have tracked over 500 million unique products across 100 thousand retailers in general trade. Over 10 million consumers have verified their products using O4S. This has helped brands increase their shelf space and tighten the control over the quality of goods sold to the consumer. This new funding will aid our next phase of growth to enable fraud-free supply chains and become a SaaS offering of choice.”

“With businesses focusing on increasing deeper engagement with retailers and end users, obtaining visibility along the supply chain has become more important than ever before. It has been successful in winning key contracts with large marquee brands within a short span of time. We are delighted to continue supporting O4S in their next phase of growth,” said Samir Sood, Founder, Venture Highway.