Netflix acquires streaming rights of S.S. Rajamouli’s war epic Baahubali

In a big push into the Indian market, Netflix has acquired streaming rights of S.S. Rajamouli’s war epic Baahubali: The Beginning and Baahubali 2: The Conclusion for $4 million, reports Livemint.

"On the content front we are doubling down on Indian investment to curate a compelling content library encompassing original and licensed titles," said Jessica Lee, vice-president (communications), Netflix, in an emailed statement to the publication.

“We are very happy and excited to partner with Netflix. Theatrically, it's not possible to reach all markets, but with this deal Baahubali will reach 192 countries seamlessly,” said Shobu Yarlagadda, co-founder and CEO of Arka Mediaworks, the company that produced the Baahubali films.

18 months old Netflix sees Indian market as having huge growth potential. Last week, the on-demand streaming service company announced two new original series from India namely Selection Day, based on the book by author Aravind Adiga; and Again, a supernatural female-led detective series set in Delhi and written by Marisha Mukerjee.

"We are excited to be expanding our slate of originals in India. These projects have specifically local subjects, but will be great for our global audience, and are supported by world class talent," said Erik Barmack, vice president of international original series at Netflix in a press statement.

Netflix faces a stiff competition from Amazon Prime Video in India that has been steadily expanding its local offerings as well broadening its international catalog.