Netcore enters marketing and customer analytics segment

BANGALORE, INDIA: Marketing technology solutions provider, Netcore Solutions has entered the marketing analytics and customer analytics segment with an integrated solution combining customer analytics, cross-channel marketing automation and marketing analytics.

The marketing analytics demands in India are largely serviced by the ‘pure play’ analytics companies. This has resulted in a vacuum whereby marketers were unable to get a unified view of the customer as multiple vendors would handle each marketing channels, which mostly resulted in data lying in silos.

Netcore marketing data integration services will bring together relevant customer data and on top of it build summary data attributes to deliver a clever customer data mart which is necessary for a seamless and effective data-driven marketing campaign.

Using analytics and customer data mart, marketers will be able to identify most profitable customers, most frequent customers, most responding customers as well as preferred products, channel of communication and much more. Different attributes attached to each engagement will allow marketers to closely analyze customer behaviour across every point of interaction. Consequently, this will have a huge impact on the cost of acquiring customers, improve retention rates, and reduce customer churn.

With this, Netcore Solution predicts to gain 15% YoY growth in the order book which will give a good fillip to overall revenue in the next five years.

Kalpit Jain, CEO, Netcore Solutions said, “India is currently witnessing a trend of ‘parallelism’ in consumer behaviour. Consumers today have multiple personalities depending on the time, place and platform they interact with a brand. The attention span and turnaround time are also shorter than ever before. Therefore, a holistic outlook of the customer – encompassing insights on customer demographics, digital activity, transactional data, key customer attributes, and behavioural data – is imperative for the brands to improve RoI as well as reduce customer acquisition and retention costs. With this strategic move, we will offer marketers the capability to marry expertise of our intuitive marketing automation platform (Netcore Smartech) with intelligent customer and marketing insights derived through this analytics service.”

In terms of sectors, presently, BFSI is the biggest adopter of analytics services in India. While Netcore has already started providing services to some of the key companies from the BFSI segment in India, it plans to roll out the analytics service in a phased manner to Malaysia, Singapore, and Nigeria where it has a strong presence in the marketing automation space.