Myntra aims for 3x sales from 35 new brand launches during Big Fashion Gig sale

Making a move beyond discounting model, online fashion retailer Myntra has announced the launch of its biannual sale event, 'Big Fashion Gig' from April 7 to 9 that will witness the launch of 35 new brands, live fashion conversations and style events by celebrities on the platform.

The online retailer, which says it is on a path to profitability by March 2018, expects 10 million users to participate in the first edition of BFG with three-fold growth in sales.

“Big Fashion Gig will be an event unlike any other so far in the online fashion space. It brings with it, the largest curated collection of domestic and international brands with over 35 launches under one umbrella in a single day and is part of our strategy to offer a clear proposition beyond discounting, which has played a major role in the e-commerce sector so far," said Ananth Narayanan, CEO of Myntra & Jabong, said in a statement.

"We expect 10 million users to participate in the first edition of BFG and are expecting to acquire over one lakh new customers. Traffic to our platforms is expected to witness a surge of over 3X over a normal day during the period and we are targeting over 3x in sales through this event," Narayanan further added.

The first edition of BFG which is likely to give a 3X boost to average sales on Myntra will witness the participation of 1500 domestic and international brands, with a collection of 3 lakh products and styles. Moreover, 35 brands are scheduled to be launched on Myntra’s platform during the event with over 25 international brands, whose upcoming spring summer collection will be available during the three-day period.

Interestingly, Myntra has collaborated with over ten celebrities from Bollywood, sports and fashion to share their tips and tricks through various gigs. Lasting three hours each, the gigs are intended to bring fans close to their favorite celebrities and allow them a firsthand feel, from the harbingers of fashion themselves; Be it Girls Night Out with Anusha Dandekar - every girl’s fashion BFF, Motorcycle Diaries by Kunal Kapoor – giving the biker attitude a stylish twist, Gear up with M.S Dhoni, Virat Kohli, Yuvraj Singh and Mahesh Bhupathi, Summer Seduction with Rhea Chakraborty, Men 2.0 with Rohit Khandelwal and Fashion Beat Box with Saba Azad .

According to the company, there will be two editions of Big Fashion Gig in a year; one during summers and another with the arrival of fall.