Myntra acquires mobile-based content aggregator Cubeit

BANGALORE, INDIA: Online fashion portal, Myntra has acquhired Cubeit, a Bangalore based tech start-up focused on content aggregation on mobile. Financial details of the deal is not disclosed. Cubeit team has been inducted into Myntra.

Cubeit is Myntra’s third technology acquisition after Bangalore based mobile App development platform Native5 which it acquired in 2015 and San Francisco based virtual fitting room solution, Fitiquette which it acquired in 2013.

Cubeit developed an interactive mobile application that provides the user access to multiple apps depending on the need, through a smart interface and allowing the same to be shared with individuals or groups.

The company was founded in 2014 by Sarthak Jain, Nithinkumar Gadiparthi and Prathamesh Juvatkar.

Shamik Sharma, Chief Product & Technology Officer, Myntra said, “Technology is at the core of our operations and we are looking at leveraging it to further enhance customer experience through social and community interactions on our platforms.”

Sarthak Jain, Co-Founder and CEO, Cubeit, said, “We are excited to embark upon this new adventure that allows us to learn and test our capabilities as we move along. Myntra offers us the opportunity to leverage our skills and further build upon a very strong technological base.”