Two months back, Mozilla had announced that it is rebranding itself and looking for a fresh logo and would enlist the Internet's help in reaching a final decision.
Working on the plan, the browser developer hired British design company, Johnson Banks to come up with at least seven ‘new concepts’ to illustrate the company’s work.
For Mozilla, each of the new design reflects a story about the company."From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways" Mozilla's Creative Director Tim Murray writes in a blog post.
Mozilla is asking for comments and criticism on the new designs for the next two weeks but has made it clear that it’s not holding a vote over which logo the internet prefers. It's just asking for comments. Whether or not, the design will be selected as per what the internet users prefer, is entirely up to them to decide.
"From here, we’ll reduce these seven concepts to three, which we’ll refine further based partially on feedback from people like you, partially on what our design instincts tell us, and very much on what we need our brand identity to communicate to the world," Mozilla says. It hopes to have a final design by the end of September.
To leave a comment for a specific logo, go to Mozilla's blog and click on each logo to be taken to its dedicated discussion page.