After hard work of over seven months, Mozilla is finally ready with its brand new look with an all new logo, font, colour palette, language architecture, and imagery.
The new Mozilla logo takes after the way URLs are formed (moz://a). “Our logo with its nod to URL language reinforces that the Internet is at the heart of Mozilla. We are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet,” the organisation explains.
The logo was designed by Johnson Banks and chosen based on public feedback, a project which aimed to demonstrate Mozilla’s advocacy for an “open and accessible” internet.
Next, the colour palette has received a change as well and the new scheme lays focus on the highlight colours that are used in firefox as well as other browsers.
The multicoloured variations create a personal experience for different users and allow them to “create their own identity”, says Mozilla creative director Tim Murray.
Also, there’s a new font for Mozilla created by the legendary Typotheque that partnered with Mozilla to make the web available to all. It is called “Zilla” and looks appealing for sure.
Mozilla is a not-for-profit software company created in 1998, best known for its free internet browser Firefox. Firefox was a follow-on from previous web browser Netscape and was one of the first publicly-accessible web browsers available.
The new visual identity starts rolling out today online and will continue to roll out over the coming months for conferences, initiatives and campaigns worldwide.