Mitron TV Strengthens its Product Team with Two Strategic Appointments

Indian short-format video app Mitron TV today announced strategic hires to the senior management team. Ex-Republic exec Rumit Anand joins Mitron TV as VP, Product. Rajiv Patki, who previously was at OYO, has been appointed as Head of Product and Strategy. Mitron has been on an aggressive hiring spree. It has welcomed a cohort of new talent over the last few months in a bid to bolster its senior leadership team. Commenting on the new hires, Anish Khandelwal, Co-founder & CTO Mitron TV said,

“I am pleased to welcome both Rumit and Rajiv to the Mitron family. We are proud of the rapid strides that we have undertaken as a business. We have also made an impact in the short-format video app space in such a short period of time. At this crucial juncture of our business, our focus has been on building a strong product infrastructure. Rumit and Rajiv will further fuel the product growth and innovation. I do not doubt that we will continue to go from strength-to-strength as we continue our journey in 2021.”

About Rumit Anand

Talking about his new role, Rumit Anand, Vice President - Product, Mitron TV said:

“The short video space has shown tremendous promise in recent years and is laden with opportunities. Today everyone is a creator or has the potential to become one. Mitron TV offers the perfect blend of technology, expertise and also content. I am delighted to be part of their journey.’’

In his new role, Rumit will lead the next wave of innovation for Mitron TV. He will also lead the team to create solutions that maximize users’ value. Rumit has over 14 years of experience in the product space. He has worked with leading media companies. Major names include Republic TV, Big FM and Fame Digital. He has also accumulated extensive expertise in the digital product space, industry knowledge and strong leadership skills. He also featured in the top 10 publishers within a year of operations at Republic TV. There, he had scaled their digital content operations from scratch.

About Rajiv Patki

Rajiv Patki, Head of Product and Strategy, Mitron TV said

“Building a product as Mitron appeals to my keen interests which include social networks, data, and design. I look forward to working with the Mitron team as we scale new heights in the business.”

At Mitron, Rajiv will lead a cross-functional team to develop and test product enhancements aligned to strategic developments. Before joining Mitron, Rajiv was part of the strategy team at OYO and was responsible for growth initiatives in dynamic pricing, revenue management and customer loyalty programs both in domestic as well as international markets. Rajiv is a graduate from IIT Kharagpur and has a degree in Architecture. His passions also include data science and design.