Mitron TV hires ex-Bytedance exec Shyamanga Barooah and Sr Journalist Biswarup Gooptu

Indian short-format video app Mitron TV garnered much fame after the TikTok ban. Today, the startup announced the expansion of its leadership team with two senior hires. Ex Bytedance executive Shyamanga Barooah comes on board as Head of Content Strategy. Ad Senior journalist Biswarup Gooptu, who spent 10 years at the Economic Times, joins as Head of Partnerships and Policy.

In his new role, Biswarup will focus on driving public policy for the company and building government alliances. On the other hand, Shyamanga will be responsible for developing and optimizing a tailored content strategy. Meanwhile, he will also drive the best content practices for internal and external stakeholders.

About Shyamanga Barooah

Shyamanga Barooah is a seasoned media professional with over 20 years of experience in journalism, content creation and management. Prior to his current role, he was the Content Operation Head of Helo and Chief Editor of the News Republic, which is part of ByteDance Inc, the parent company of TikTok. Shyamanga has also worked for global firms like Cheetah Mobile and leading media houses like India Today, Times Internet and Hindustan Times. A former member of a blues band, he continues to follow his passion for music.

About Biswarup Gooptu

An alumnus of Cardiff University UK, Biswarup is a media veteran with over 15 years of experience in journalism. During his stint at the Economic Times, Biswarup covered the Indian start-up ecosystem, private equity and venture capital funding amongst other beats. Biswarup has also worked with Reuters and Telegraph.

Shivank Agarwal, Co-founder and CEO, Mitron expressed his delight and said,

“The impact of short-video consumption and digital entertainment is growing at a rapid pace, making this sector one of the most exciting in present times. At Mitron, we are in a robust growth phase and continuing to reinvent ourselves. With Shyamanga and Biswarup’s expertise, we look forward to further strengthening our proposition and scale the business to the next level.”

Shyamanga Barooah and Biswarup Gooptu both expressed their happiness on joining the platform and called the platform dynamic. In just seven months, Mitron app has crossed 39 million-plus downloads on Android Play Store. As part of its efforts to support the government’s initiative of ‘VocalforLocal’, Mitron recently launched Atmanirbhar Apps, a one of its kind discovery platform for Indian applications. Currently, the platform hosts more than 100 apps and plans to bring 500 apps by the end of this year. Mitron was also the first in the space to launch categories to build vibrant communities of like-minded audiences. This particular initiative enabled users to discover the content of their interest and creators to engage with like-minded followers.