Microsoft, Volvo, partner for driverless cars

MUMBAI, INDIA: Volvo has partnered with Microsoft for driverless cars.

While Volvo will develop the driverless cars, Microsoft will provide potential buyers an interactive shopping experience using its HoloLens headset.

In a joint statement, the two firms said that the main focus of the partnership will be to develop autonomous cars, and also use data to create meaningful services, machine learning and how to modernize the car buying process.

“Imagine enhancing your car buying experience at the dealership by viewing the complete inside of the vehicle you are interested in. With the power of holograms, we have the ability to open the car up completely, take a closer look at the engine, inspect the chassis or watch the drivetrain and transmission in action,” wrote Scott Erickson, Senior Director, Microsoft HoloLens, in a blog.

“With HoloLens we have the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want—to explore the colors, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing Sales and Service at Volvo Cars.