Micromax 3.0 version packs a punch

NEW DELHI, INDIA: Micromax Informatics Ltd. today refreshed its corporate, brand and product strategy with the launch of “Micromax 3.0”.

Micromax also unveiled a new brand identity with the launch of its new logo and brand philosophy ‘Nuts: Guts: Glory’. The new brand identity presents Micromax as a company that is bolder, modern, agile and armed with a winning attitude to take on the global smart devices market.

In its next phase of growth as Micromax 3.0, the company looks to further consolidate its leadership status to be the top devices and services company in India with a complete product enhancement of both its mobility and non-mobility segments as well as its entry into newer product categories.

Build a complete services ecosystem

Services will now be a critical aspect of Micromax 3.0. Micromax  announced its aim to to build a complete services ecosystem to complement the seamless experience over 100 million connected devices by end of 2017.

Rahul Sharma, Co-Founder, Micromax Informatics said, “We would also continue to invest in different service categories which interest our consumers to create a strong ecosystem within our brand for the most compelling and seamless experience.”

A key part of the services strategy would be to have an equity level partnership in some of the services start-up ecosystem in India and across the world.

Micromax is now looking to invest in passionate entrepreneurs who have built solutions that will delight its customers while its VAS division will focus on building an ecosystem of content, applications, services and software experiences by partnering with the best across the globe to build a powerful suite of innovations and native experiences to enhance and add value to its range of Smart Devices.

Reduce dependence on imports

Additionally, Micromax recently invested in three new manufacturing units in India to ramp up domestic production and reduce dependence on imports.

Vikas Jain, Co-Founder, Micromax Informatics said, “One of our key focus areas in this journey will be to 100% make in India. With an already functional plant at Rudrapur, we are now looking at adding 3 more plants with an investment of Rs 300 crores as well as creating job opportunities for over 10,000 people by 2017.”

The company will have functional manufacturing units in Telangana, Madhya Pradesh and Rajasthan by 2017.