Mahindra partners Zoomcar to promote electric cars in India

In a bid to promote shared mobility of electric cars in India, Mahindra Electric has partnered with Zoomcar, a self-driven car-rental firm.

Individuals who buy the all-electric Mahindra e2oPlus through Zoomcar's fractional car ownership programme, ZAP will be able to list the vehicle on the platform when idle to earn money. Through the programme, Zoomcar claims that an individual can make as much as Rs 15,000 per month if they list their vehicle on the platform for 20 days in a month.

Mahindra Electric CEO Mahesh Babu said, "In the past, we have worked with different strategic partners to bring electric mobility to the shared transportations space. With this first-of-its-kind association with Zoomcar, we believe we will be able to make green mobility available to a larger audience," said Mahesh Babu, CEO at Mahindra Electric, said in a statement.

Zoomcar CEO and Co-Founder Greg Moran said "Electric cars on shared mobility platforms is the ultimate way forward in solving the urban transportation problem. It is part of the massive overhaul the transportation industry is witnessing globally towards a greener and more efficient transportation solutions."

"We have seen growing demand for electric cars on Zoomcar in metros such as Bangalore, Delhi and Pune. Mahindra has always been a key OEM partner for us and with this new development, we are taking the association a step further," he added.

Zoomcar already has enabled the purchase of over 500 cars through its ZAP programme, with the e20Plus being the first electric option available to customers in India. After the initial roll out in the select cities, the program will be implemented in other cities as well, the company added.