Love conquers all: Customer delight for growth

Most of the success stories of Start-Ups are not mere theories but practical application of understanding and providing a solution for various problems that customers face. The simplest formula for growth in any industry is customer satisfaction.

Here are some very known faces from the industry who shared their mantras for enriching customer experience at the #iDay2016

Sanjeev Bhikhchandani, Naukri

"If a product hits a hotspot and you are able to solve the pain point then a brand never needs to push or pull the consumer into their fold"

"Funding environment has changed in the last 6 to 8 months and customers money is always better then investors money and the only way to get customers money is to delight them."

Suchita Salwan- Little Black Book

"Give consumers something that totally surprises them"

Nishant Patni - CultureAlley

"Service has to be interactive to keep the consumers engaged."

"Providing a better learning experience is very important and we constantly keep a track on our localized content"

"Large part of our audience search for our product on google play or are referred by friends. Word of mouth is big."

Amit C - Lenskart

"Discount is both the pull and push for consumers. So the first thrust is always going to be discounting."

"Till the time you are in growth mode you can keep giving discounts but once you have repeat customers you can tone down the discounting"

Shuttl

"Our job is to solve the consumer problems. We stand for daily commute and not on demand commute."

"Customer acquisition for us comes through referrals as commuting is a social thing."