LinkedIn has launched a new e-learning platform- LinkedIn Learning, to enable individuals and organizations to achieve their aspirations and business objectives. It aims to help members and customers including educational institutions exploring e-learning courses acquire and develop the skills they need through a highly personalized, data-driven and effective online learning portal.
LinkedIn Learning combines the content from Lynda.com that was acquired by the networking site last year with LinkedIn’s professional data and network. It is built on three core pillars of quality content, data-driven personalization and convenience of learning anytime, anywhere.
Using the LinkedIn network data, the learning platform creates personalized recommendations, so professionals can efficiently discover which courses are most relevant to their goals or job function.
The courses are broken into bite-sized segments that can be viewed anytime, on any device, online and offline. Learning content is also surfaced throughout the user’s LinkedIn.com experience, helping professionals easily discover relevant courses.
The portal that goes live with some 9,000 courses on offer offers subjects like business, technology, and creative topics, with courses running the gamut from programming skills to writing and accounting.
Courses can be both selected by employees as well as recommended by employers and their HR managers who can use LinkedIn’s analytics products to both monitor employees progress but also look at the wider range of what is being studied as a point of reference, and curators at LinkedIn itself.
Noticeably, LinkedIn Learning comes a week after LinkedIn unveiled another take on how to bridge that gap: in India, the company now has an online job placement service that tests an individual’s skills and then suggests jobs that might be suitable for him or her.