Lenskart acquihires ecommerce startup DailyJoy to add tech expertise to the team

Eyewear startup Lenskart has last year has acquihired Hyderabad and Lucknow-based delivery startup DailyJoy. The latter is a grocery and essentials delivery startup with operations across Tier-II cities. With this acquisition, Lenskart aims to strengthen the team and leverage DailyJoy's tech expertise. The company has announced a tech centre in Hyderabad, post-aquihiring DailyJoy. The value of the acquihire of the one-year-old startup is undisclosed.

The tech hub in Hyderabad will employ more than 100 engineers in various teams. Major sections will include product, design and development, quality engineering, front-end developers, java developers, android and IOS developers and data science engineers. Ramneek Khurana, CoFounder, Lenskart, in a statement said, “We plan to double our current 150-member technology team with new recruitments in engineering, product and data science functions, in next six months. The company wants to make Hyderabad a base for quality and consistent engineering to support the high-growth phase.”

This is Lenskart's third facility of Lenskart. It has one each in Delhi and Bengaluru "to boost its technology stack and its engineering capability". Lenskart has a growing retail and e-commerce presence going deep into the existing market in India and Singapore. It is also opening up new locations in middle-east and the USA.

About Lenskart

Lenskart currently has more than 1,000 employees, over 700 stores across more than 80 cities in India. The company entered the unicorn club in 2020, after raising Rs 1,645 crore ($231 million) from SoftBank Vision Fund II. Lightbulb Ltd also had participated in the Series G funding round. Previously, it has raised funds from IDG Ventures, Ronnie Screwvala-led Unilazer Ventures, TPG Growth, and TR Capital.

About DailyJoy

With DailyJoy, users in Lucknow could get essential items like milk, yoghurt, fruits, vegetables, poultry, bread, etc to home every morning. Their entire services were completely free in the first month, later they offered Amul milk packets free for an entire week. The3 app-based system allowed users to manage their subscriptions and saving on daily perishables. Satish Sharma founded the e-commerce startup in 2020 and Himanshu Singh leads the operation in DailyJoy. Further, the bootstrapped startup also offers other services like car cleaning, newspaper delivery etc.

Commenting on the acquihiring, Satish Sharma, stated that they aim to synchronise synergies with Lenskart. "We will add value to their remarkable journey going forward, in the ever-evolving eye-wear industry," he said.