Kissing the sky with competitive intelligence

MUMBAI, INDIA: Jet Airways has renewed its contract with SITA for Airfare Insight, fare management software that provides competitive intelligence to enable the airline to control its pricing.

As part of this agreement, Jet is deploying the next generation of the software which is part of SITA’s Horizon portfolio. The solution allows Jet to stay ahead of the competition by making fast fare changes in response to market adjustments.

According to SITA, airlines typically compare fares with competing carriers by using the base filed fares, which often end up bearing little resemblance to the actual price paid by customers because they do not include taxes, fees and charges.

The new software has a new All in Fare option that automatically enables the airline to see and compare the price the customer pays, inclusive of taxes, fees and charges. This unique analysis provides Jet Airways with a true view of the market from the passenger’s perspective.

Cramer Ball, CEO, Jet Airways, said, “Airfare Insight gives us complete knowledge of the context within which we are selling fares. It helps us in evaluating pricing based on our revenue management and sales strategy, enabling us to analyze and manage fares across multiple locations and time zones, and implement decisions much faster using fully automated distribution.”