Why is iPhone 7 outnumbering the iPhone 8 sales?

Apple's last year iPhone model- iPhone 7 is outselling its current iPhone model (iPhone 8), KeyBanc Capital Markets broker John Vinh said in a Reuters report, citing surveys conducted in the US and the UK. Traditionally, new editions of the iPhone have sold quickly as fans queue for the latest upgrade and the survey would add to signs that the iPhone 8 is not proving as popular as its predecessors.

There are, of course, a number of factors that could be contributing to the iPhone 8’s lukewarm sales: there are already reports that people are waiting for the iPhone X, which could be cutting into the iPhone 8’s sales. Additionally, there is the simple fact that if you’ve already got an iPhone 7, there isn’t a whole lot in the iPhone 8 to entice you to upgrade. Plus, the iPhone 7 is $150 cheaper than the iPhone 8, which makes it an appealing proposition to new customers too.

While iPhone 8 starts from $699 in the United States, iPhone 7 is retailing from $549 after a price cut. Though the iPhone 8 does feature few upgrades from the iPhone 7, like wireless charging, improved camera, and a better screen, but according to the survey data, these aren't compelling enough to justify spending the extra money.

Apple’s much-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge display, will start shipping from November 3. The 10th-anniversary iPhone is priced from $999—Apple’s most expensive mobile till date. The pre-orders will start on October 27, so Apple will be hoping that the iPhone X just gets the sales number that it is looking for.