Intel and Warner Bros. partner to develop immersive experiences for autonomous vehicles

USA: At the Los Angeles Auto Show, Intel announced a collaboration with Warner Bros. to develop in-cabin, immersive experiences in autonomous vehicle (AV) settings.

"Called the AV Entertainment Experience, we are creating a first-of-its-kind proof-of-concept car to demonstrate what entertainment in the vehicle could look like in the future. As a member of the Intel 100-car test fleet, the vehicle will showcase the potential for entertainment in an autonomous driving world," wrote Intel CEO Brian Krzanich in an official blog post.

As driverless cars become a reality, it will create a new type of consumer requirements. As passengers shift from being drivers to riders, their connected-device time, including video-viewing time, will increase.

Intel believes that autonomous driving will be the biggest game changer offering a new platform for innovation from in-cabin design and entertainment to life-saving safety systems.

"Warner Bros. and Intel imagine significant possibilities inside the AV space. Not only do we see passengers consuming content ranging from movies and television programming, we imagine riders enjoying immersive experiences never seen before, courtesy of in-cabin virtual reality (VR) and augmented reality (AR) innovations. For example, a fan of the superhero Batman could enjoy riding in the Batmobile through the streets of Gotham City, while AR capabilities render the car a literal lens to the outside world, enabling passengers to view advertising and other discovery experiences," said Krzanich.

The technology Intel is bringing to market is not simply about enjoying the ride. Intel's long-term goal is towards zero driving-related fatalities. Intel is collaborating with the industry and policymakers on how safety performance is measured and interpreted for autonomous cars.

Intel and Mobileye have already proposed a formal mathematical model called Responsibility-Sensitive Safety (RSS) to ensure, from a planning and decision-making perspective, the autonomous vehicle system will not issue a command leading to an accident. Current (advanced driver assistance system (ADAS) products from Mobileye have proven to reduce accidents by 30 percent, saved 1,400 lives, prevented 450,000 crashes and saved $10 billion in economic losses.

Mobileye, is an ADAS leader and creator of algorithms that can reach better-than-human-eye perception through a camera. Now, with the combination of the Mobileye “eyes” and the Intel microprocessor “brain,” Intel claims that it can deliver more than twice the deep learning performance efficiency than the competition.