Instagram is shutting down its global community division

Instagram is terminating its global community team. The team was responsible for working to build deep ties with photographers and promote the service around the world as part of the restructuring in the company. The move was first reported by The Verge.

The Verge reported, "As part of a reorganization at the company, about 12 jobs currently located in cities around the world will be eliminated, with affected employees being offered jobs elsewhere at Instagram or at its parent company, Facebook."

The goal of the move was to eliminate duplicate efforts among some members of the team and consolidate the company's marketing and communications efforts into a single team headquartered in Menlo Park, California.

The Community Managers used to host regular meetups and other marketing events. The team also created local accounts in Russia, Japan, France, German, Spain, and Brazil where they would create posts in the local language of these countries.

As per the report, community managers used to post three times daily in an operation that failed like the global newsroom. The accounts have nearly 40 million followers, with each photo-receiving thousands of likes and comments. But the accounts all went dark between February 12th and February 15th, and haven’t posted since.