Influencer Marketing is the way forward: Yahoo

Influencer marketing is evolving into one of the most productive ways to attract customers and clients, and brands will agree with us!

According to a study from Yahoo, nearly 60 percent of marketers plan to increase their influencer marketing budgets in the next 12 months, because the influencers can reach more than a billion people online than compared to the conventional ways of marketing.

The study claims that one out of three internet users is social creators - the rising stars or celebrities. The rising stars represent 61 percent of the social creator class and, while they average 800 followers, rising stars have the potential to reach more than 12 billion people online. For brands, the - rising stars and socialites - are the best influencers to work with because they have a solid foundation and engaged following.

Influencer marketing is also the most effective way to engage with millennial consumers, with 40 percent of surveyed users between the ages of 13 and 20 saying they would be more interested in a brand that partnered with an internet celebrity.

Marketers are also turning to social media influencers to gain the respect and attention of online consumers and to promote content and launch new products with passionate online experts and creative talents.

Yahoo, one of the most popular sites with 700 million visits per month, recommends working with established and emerging talent, making the relationship mutually beneficial with creative freedom.