Indians Glued to Social Media Platforms to View Live Streaming of Chandrayaan 2

The launch of Chandrayaan 2 is a monumental achievement for India, proving once again the prowess of our scientific community. The launch saw millions of Indians glued to their mobile phones and computer screens to view the live streaming of the launch event on social media platforms.

Many media houses like Doordarshan and ANI live-streamed the event on prominent video streaming platforms such as Youtube and Likee respectively. Establishing a wider reach of major events through social media platforms has gained momentum with increased propagation of smart devices combined with the low cost of mobile data. In fact, all major news channels and agencies are now actively using social media platforms to magnify their reach and create a direct connection with their audience.

There is no doubt that several formats in social media have evolved including short video platforms and avenues for content sharing has increased allowing news creators to bring in the desired impact for their content. Some of the reasons why they hold crucial in terms of national events include:

Reaches a Wider Audience

A short video and Live streaming platforms help the content or news reach out to a wider set of people. India still has certain rural segments where television or media is out of reach. However, social media platforms have made it easier for them by streaming topics of national interests.

Ease and Convenience

It has improved the accessibility of content as you are no longer required to sit in front of your television to be aware of what is happening. Thanks to such platforms, you can now catch up on the latest news without being at a particular place. All you need is a smartphone and internet connection to be at the consuming end.

High-Quality Streaming

As we trace the renaissance of the technological age, we are also at the receiving end of high-quality streaming. Unlike the age of cable signals on our televisions, short videos and content through prominent social platforms i.e. Facebook, YouTube, Instagram, Likee give us a new and refreshing high-quality experience.

Affordability

Today, a video streaming experience either live or in the format of short videos are certainly the cheapest option to consume a piece of news. You are no longer required to spend high amounts on a good quality of television and the monthly cable connection. Your smartphone and its internet connection are enough to give you the best viewing experience to stay tuned to the latest news and updates.

Mobile viewing

This resonates to the point of ease of consuming news. Since most of the people today prefer consuming the latest updates via their smartphones because of the unstable work schedules, social media platforms are paving way for them for the constant connection with the latest happenings.

Not only from the consumer's point of view, social media platforms are also becoming a helping hand to the government. It helps them reach out to a wider audience in an affordable budget and convey their message to the maximum masses. While it allows them to achieve instant feedback and reaction on their tasks, short video and live streaming on social media also help in tracking the analytics in order to evaluate the outcome of their event. In a nutshell, new age social platforms hold immense potential, only if they are leveraged right.