Indiaconstruction.com introduces Miracle 2002

Nanda Kasabe

PUNE: Indiaconstruction.com, a construction industry portal, has introduced
Miracle, a customized customer conversion and tracking software for the building
and real estate industry.

The software is designed to meet the growing needs of the real estate
developers and builders to help them achieve higher levels of customer
satisfaction and in turn customer conversion.

‘Miracle' will help builders, track, service and convert their prospective
customers, help identify positive customer inquiries, evaluate the source where
their customers come from, assist in assigning tasks to employees and monitor
and follow up on these tasks with the sales team for better productivity,
evaluate where and what customers are looking for as well as monitor advertising
and marketing effectiveness.

`Miracle' has been designed, keeping in mind the nature of property sales
like a longer purchase cycle, high cost of prospect generation, varied
expectations from customers that require collaborative efforts by the sales team
and some factors related specifically to the real estate business like housing
finance needs and market conditions.

Indiaconstruction.com managing director and CEO Rohit Gera said, ‘Our
experience of working with 1500 real estate developers across India has led to
the creation of Miracle. The software has the ability to generate 22 unique
action as well as intelligence oriented reports". The software is equipped
to provide solutions to the daily challenges faced by builders in their
day-to-day sales and marketing operations. It helps to keep a track of the sales
operations and assists the user in the optimum utilization of all his marketing
resources by providing effective reports.

The basic software is priced at Rs 8500 and includes LAN connectivity, an
inbuilt storage that can maintain comprehensive details of 1000 prospects, a
report function that can generate 22 unique action and intelligence reports and
training. Licenses for tracking additional prospects additional database can be
availed at an incremental cost.

The software will be made available through all the 13 offices of
IndiaConstruction.com that cover Pune, Mumbai, Bangalore, Chennai, Hyderabad,
New Delhi, Indore, Nashik, Coimbatore, Aurangabad, Ahmedabad, Vishakapatnam and
Nagpur. The real estate portal has enabled business in excess of Rs 1500 crore
in a span of 12 months of operations.