Idea Cellular slashes mobile Internet rates to offer data benefits

The price war in mobile data seems to have got a fresh start with Idea Cellular slashing mobile internet rates to offer more value to its prepaid customers on the 4G, 3G, and 2G data packs. Idea Cellular is India’s third-largest telecom operator with a subscriber base of over 175 million.

Now Idea users can get up to 45 percent more data benefits on sachet packs below 1 GB, which are priced between Rs 8 and Rs 225. For example, a Rs 19 2G data pack offered 75MB of data for a period of three days, but post the cut, it now offers 110 MB of data.

“This will enable the Internet revolution and its impact to be felt in every part of the country,” Chief Marketing Officer Sashi Shankar said in a statement.

Idea Cellular isn’t the only carrier that has slashed mobile internet rates. Earlier this week, Airtel announced the launch of ‘Happy Hours plans’ for prepaid customers that offer 50 percent data back on in-app downloads.