ICC and OPPO announce global partnership

NEW DELHI, INDIA:  OPPO mobile has announced its official global partnership worldwide with International Cricket Council (ICC) for the mobile phone category. The partnership will run for 4 years, from the start of 2016 to the end of 2019.

Commenting on the new partnership, ICC Chief Executive David Richardson said, “The ICC is delighted to welcome OPPO on board as a Global Partner and we are excited about the opportunity to team up for the next four years. OPPO is one of the market leaders in its field with an impressive worldwide presence, especially in territories where the game of cricket continues to grow and, in a lot of cases, flourish.”

OPPO CEO Tony Chen said, “By hosting the world’s pre-eminent cricket competitions, the ICC dedicates itself to giving fans around the world an extraordinary and unforgettable cricketing experience. This commitment to excellence accords perfectly with OPPO’s pursuit of perfection in its own exceptional products.”

Through this partnership, OPPO will leverage many high profile cricket tournaments hosted by the ICC to present itself through branding and fan engaging opportunities at the matches. This is OPPO’s second big play in the world of sports this year. In May 2015, it announced a 3-year partnership with FC Barcelona.