Hubhopper and Samsung join forces to transform audio content consumption patterns of Indians

Aiming to introduce its diverse segment of audio content to a vast number of Indian audiences, Hubhopper, an AI-enabled content aggregator, and India’s largest podcasting and audio on demand platform has teamed up with global technology giant, Samsung. The association aims to deliver an incredible new listening experience for consumers. Through the partnership, Hubhopper app will be incorporated across millions of Samsung Galaxy smartphones in the country.

Commenting on this collaboration, Gautam Raj Anand, Founder and CEO, Hubhopper said, “Hubhopper aims to organize audio content in the country and through this collaboration with Samsung, we are set to reach every category of people across India to promote podcasts and audio as a hassle-free medium of consuming content while also encouraging and giving a platform to creators across various categories, regions and linguistics to flourish.”

Audio content unsurprisingly strikes a chord with Indian audiences who have grown up listening to the radio. However, since the radio does not fulfill the on-demand consumption habits of nearly 70% audio consumers today, podcasts appear as a fresh take. Hubhopper has managed to change the way people consume audio content in India within 4 years through its elaborate podcast directory comprising originals and a variety of content across genres ranging Society & Culture, Business, Games & Hobbies, Science & Medicine, Entertainment, Kids & Family, Education, Arts, Health, Music, Religion & Spirituality, etc. The collaboration with Samsung Galaxy devices will further expand the Hubhopper’s reach across extended geographies, enabling easy access to the best and the most relatable audio content for mobile users across all age groups.

India ranks second in the list of countries spending the maximum time-consuming content, and it is the podcast or the ‘passive content’ industry, which is going to witness incredible growth in the next five years. Hubhopper envisions to grow parallel with the industry and keep making the process of content consumption simpler and more beneficial while emerging as one of the best content-disseminating platforms.