HTC U11 launched in India; priced at Rs51,990

HTC has launched its flagship phone HTC U11 in India. HTC U11 is the world’s first smartphone with a revolutionary new squeeze technology HTC Edge Sense which gives users the ability to activate advanced touch and use a “short squeeze” as well as a “squeeze and hold” for enhanced functionality. The smartphone is priced at Rs 51,990 for 6GB RAM+128GB storage variant.

Speaking during the launch Mr Faisal Siddiqui, President South Asia, HTC said, “We are proud to present our flagship smartphone - HTC U11 which showcases HTC’s power of innovation by bringing to discerning customers pioneering technologies that are game-changers in the industry and reflect our strong focus on R&D and Design. HTC U11 comes equipped with unique features like Edge Sense that opens the doors to a whole new world of phone interactions. We are confident that the HTC U11 will set new industry standards.”

“The HTC U11 is powered by the Qualcomm Snapdragon 835 Mobile Platform. The Snapdragon 835 is small in size (10nm), but big on performance. Users can expect outstanding battery life, jaw-dropping graphics, and cutting-edge camera capabilities. And with the X16 LTE modem, you also get breakthrough speeds. Power users have a lot to look forward with HTC U11,” said Larry Paulson, Vice President and President, Qualcomm India.”

HTC U11 design and features

HTC U11's liquid glass surface is crafted using Optical Spectrum Hybrid Deposition. HTC U11 is water-resistant so no need to worry about splashes, spills, or dunks.

The smartphone comes with the latest version of HTC USonic that combines Active Noise Cancellation with the ability to tune audio to your unique hearing. HTC BoomSound Hi-Fi Edition speakers, Dynamic Range Audio and Upgraded microphones, with new Acoustic Focus technology, enables the best 3D audio recording quality yet to record audio from all directions.

HTC U11 has achieved the highest ever rating for a smartphone camera for both photo and video by independent metric DxOMark¹ with an incredible score of 90. Other innovative features include Auto HDR for HDR without lag, HDR Boost for clearer, balanced pictures, Temporal Noise Reduction to remove unwanted noise and deliver the clearest video, UltraSpeed AutoFocus for faster focus speeds and optical and electronic stabilisation system for steady photos and videos.

Three brains are better than one, so inside HTC U11 you can find three intelligent companions devoted to you: HTC Sense Companion, Google Assistant, and Amazon Alexa.

HTC U11 is powered by the Qualcomm Snapdragon 835 Mobile Platform. You get 25 percent faster graphics than the HTC 10, with 35 percent or 3 hours more video playback, 30 percent or 8 hours more music playback and 43 percent or 3.5 hours longer web browsing time via an LTE network. HTC U11 is available in India with 6GB RAM and 128GB internal storage.

The smartphone will be available via offline stores and Amazon India from the last week of June. Pre-orders will start from June 17. Customers who pre-book the handset via HTC website get a flip cover for free.