How Tata Sky manages high volume traffic?

MUMBAI, INDIA: Faced with exponential growth in demand for satellite broadcaster and interactive TV services, Tata Sky, one of India’s leading Direct-To-Home (DTH) satellite broadcasters, has selected an advanced networking system to boost data center capacity.

Tata Sky has been using Brocade FCX network switches for its call center operations. Now, as part of upgrade, the company is set to deploy an scalable Ethernet fabric based on Brocade VDX 6740 switches and Brocade VCS fabric technology.

Compared to the conventional three-tier switching infrastructure it will replace, the new solution operates as a single layer and as a single virtual device that delivers low-latency application performance and better user experience.

“We are planning to consolidate our data centers and Brocade will be our preferred networking partner. High throughput, no latency, and automation are key features of Brocade technology that are directly relevant for our IT infrastructure,” said Ravishanker N, Chief Information Officer, Tata Sky.

“Explosive demand for high-resolution video content across all platforms is making the media and entertainment industry one of the hottest areas in terms of adopting new network technology,” said Edgar Dias, Senior Regional Director, Brocade India and SAARC.

“Tata Sky will be moving straight to the leading edge with a data center Ethernet fabric that will enable it to scale its network almost effortlessly. The intelligent foundation for the increased virtualization of its data center operations will also give it the agility to better deal with spikes in service demand.”