Hillary 2016 app turns campaigning into a virtual game

Turns out, Hilary Clinton doesn’t want any bit of social media leverage to miss her campaign. So after, blazing networking platforms like Twitter and Facebook hot with campaign trails, Hillary Clinton’s campaign is launching an app designed to turn an iPhone into a “digital HQ.”

In the run-up to next week’s Democratic National Convention in Philadelphia, the Hillary 2016 application offers a one-stop destination for outspoken followers to follow along at home, with check-ins to events and televised speeches, quizzes on the candidate’s policies and the like.

The app, inspired by Farmville and built by former employees of DreamWorks Animation, Charity: Water and Livestream- is designed to gamify the campaigning process, offering up virtual badges and real life prizes for activities like sharing videos through Facebook – giving eager followers another reason to post candidate affirming content on social media.

Against the backdrop of campaign’s recent Trump Yourself app, this one’s surely a more positive and constructive approach to social sharing and networking.