HDFC RED's new tool makes home-seekers job easier

MUMBAI, INDIA: HDFC RED, the home search and discovery portal by HDFC now hosts the ‘Priority Search’, a tool that compels home seekers to prioritize their preferences.

Renu Sud Karnad, MD, HDFC Ltd, said, "Our consumer behavior research of online home buyers revealed that most of them end up being buried under heaps of information within minutes of their search and despite the large pool of properties presented to them, more often than not, the options do not come close to fulfilling the criteria of a ‘dream’ home, resulting in unsatisfactory experiences.”

Priority Search, on the other hand, helps home seekers to view properties in an order indicating the extent of relevance, with results personalized to each user.

The gamified interface and the card design architecture further aid the user in receiving seemingly complex information in a much more simplified way, claimed the company.