L'Oreal feels it's time to switch to a smart hairbrush

Joining the bandwagon of companies making anything and everything into 'smart', L'Oréal’s Technology Incubator has launched a smart hairbrush, Kérastase Hair Coach at CES 2017.

Powered by Nokia-owned Withings technology, Hair Coach is a smart hair brush with a microphone, designed to hear your hair-brushing patterns and detects the dryness, breakage, damage, etc.

The brush is made of a combination of nylon and boar bristles and runs on two AA batteries.

This brush can also track your brushing habits measure the force applied to the hair and the scalp while you brush your hair. It includes an accelerometer and gyroscope to analyze brushing patterns and also has conductivity sensors for measuring dampness.

After brushing your hair, you will get your hair score through the connected app. The brush detects when it is being used and begins data collection automatically. As soon as you complete your brushing session, all data will be sent automatically to your phone via Bluetooth Low Energy or Wi-Fi.

And if you have unruly hair, the app will suggest products to fix your hair problems. Obviously, they will be Kérastase products. The app will also help you to track your hair health progress over time.

The Smart Hairbrush is expected to make its entry around September-October for $200.

Will you buy this smart brush? Let us know your thoughts in the comments box below.