Grofers moves over from app-only model, launches website to boost user base

Gurgaon-based online grocery delivery startup, Grofers has decided to extend its services from app to browser which means that Grofers is no longer an app-­only service. Users can now log on to grofers.com and get household items delivered to their doorstep via the website.

“While we started the app for the smartphone user, we realized there are people who love our service but prefer to use the web instead. There were also people who do not use our service because we were app­-only. We received plenty of queries around this. So, a couple of months back we assembled a team of talented engineers and designers to bring the Grofers ordering experience onto the web platform. This move should further help in driving order volumes for us, said Albinder Dhindsa, co-­founder at Grofers.

Founded in 2013 by IIT graduates Albinder Dhindsa and Saurabh Kumar, the startup allows users to order groceries from different categories and stores. Grofers claims to have over 120,000 products and says that it delivers to 17 cities and regions, which include Agra, Ahmedabad, Bangalore, Chennai, Chandigarh, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, NCR, Nagpur, Pune, Surat and Vadodara.

The team expects that the website shopping experience will also help in eliminating the occasional network issues or low battery or mobile software updates that prevented people from checking out on the app.

The website will be initially available in 10 cities ­Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, and Pune.