Gradeup crosses 13 million registered users on its platform

Keeping in line with its goal to simplify the exam preparation journey & make it effective for aspirants leading to better scores; Gradeup, India’s largest preparation platform for competitive exams, announced the growth of its exam-specific community to 13 million registered users. The company has crossed this milestone within a span of just 3.5 years, since its inception in 2015. Gradeup is freely available to anyone who downloads the app or visits the website. Anyone who is preparing for competitive exams has access to abundance of material to practise and prepare for their exam. Further, users can avail platform’s premium offerings including ‘Classroom live courses’ and Test Series to enhance their preparation.

Gradeup’s aim to constantly deliver value in the form of high-quality content curated by its expert faculty, have enabled it to become a subject matter expert across exam categories. Year on year, the company has seen steady growth in terms of its user base and services offered, as well as an enhanced consumer experience. In September 2018, the platform crossed the 10 million subscribers mark. Furthermore, there have been more than 6 million tests submitted on Gradeup, with more than 155 million question attempts per month.

The platform makes use of the latest in technology to fill the gaps in the current education system. This has helped Gradeup to evolve into a multi-platform presence with a combined app, website, and three YouTube channels to supplement them. The content is highly customisable and interactive. This gives Gradeup’s users a completely immersive preparation experience, and an edge over other aspirants. As a result, the platform has seen high retention rates, and ranks first in terms of maximum Monthly Active Users (MAUs) with 2.5 million MAUs on the Android app – the highest on any education app right now. Gradeup also has the highest time spent by students on its platform as compared to other Edtech platforms – with the total time spent being 330+ million minutes in a month.*

*Third party data. Source: appannie

Commenting on the platforms growth and future plans, Mr. Shobhit Bhatnagar, Co-founder, Gradeup said, “As a 3-year-old company, crossing the 13 million mark is quite a feat. It’s an exciting time for us at Gradeup, where our platform has a number of users that equals the population of a small country. We can happily say that currently, 1% of India’s population is on Gradeup. The success rate for competitive exams is between 1 to 3 percent on an average. We have seen that those who prepare with Gradeup generally have a success rate that is 2-3X greater than the average, and we hope to take this higher.”

Gradeup is expanding at a rapid pace and is expecting a revenue growth of 3X in 2019-2020 as compared to the current fiscal. They currently have 2 lakh transacting users, and expect this figure to reach 5 lakhs by next year end. The platform’s top 5 markets are Hyderabad, Patna, Lucknow, Delhi and Pune. Additionally, access to Gradeup in Tier II and Tier III cities has especially benefitted those aspirants who lack coaching institutes. In terms of users, the company has jumped from 6.8 million users in FY17-18 to 13 million already and is confident that it will reach 15 million registered users by the end of the current financial year.