Google sells restaurant review service Zagat to The Infatuation

Google has sold the restaurant review service Zagat to The Infatuation, a restaurant discovery platform. The two brands will work in tandem to provide users quality and diverse options for restaurant recommendations.

“We’re thrilled by this opportunity to acquire such a pioneering and trusted restaurant guide as Zagat,” said Chris Stang, The Infatuation’s Co-Founder and Chief Executive Officer. He added, “Iconic brands don’t become available very often, and Zagat is about as iconic as it gets. It is the perfect complement to what we have been building at The Infatuation.”

Jen Fitzpatrick, VP of Product and engineering, Google, said, "Zagat has helped us provide useful and relevant dining results for users across our various products. The Infatuation is an innovative company that will be a terrific home for the Zagat brand.”

We’re excited to announce that Zagat has been acquired by @infatuation, the popular restaurant discovery platform. Read more: https://t.co/6OJnZY6fIw pic.twitter.com/jdAQH8qB4K

— Zagat (@Zagat) March 5, 2018

Working within The Infatuation’s infrastructure and leadership, Zagat will expand user surveys and develop a new tech-driven platform that will create a stronger, more meaningful alternative to other crowdsourced restaurant reviews.

Google had bought restaurant review service Zagat in 2011 for $151 million and incorporated all its content into Google Maps and other services.