Google and Salesforce announce a strategic cloud partnership

Google and Salesforce have announced a partnership that pairs their corporate software and cloud computing services. As part of the agreement, Google will continue to use Salesforce as its preferred customer relationship management (CRM) provider to engage with its cloud customers in new and meaningful ways.

“This is a first of its kind partnership, that we view as the best of both worlds,” said Ryan Aytay, an executive vice president of business development and strategic accounts at Salesforce. He added, “It brings our companies together with one priority: to make our customers smarter and more productive.”

The companies will integrate Salesforce with Google Analytics, seamlessly connecting sales, marketing, and advertising data across Salesforce Sales Cloud, Salesforce Marketing Cloud and Google Analytics 360, for the first time. Customers will be able to gain new consumer insights so they can deliver the most relevant experience at the right moment—whether that's talking to a salesperson, opening an email, visiting a website, clicking an ad, or searching on Google.

Google is also looking to use the partnership with Salesforce to drive adoption of its office software platform, G Suite, which competes primarily with Microsoft Office 365 and other more focused tools such as Box and Dropbox. Google is also giving a promotion offer to any Salesforce customer not using G Suite to get the service free for one year.

Additionally, Salesforce expects to utilize Google in select international markets to help bring infrastructure online quickly and efficiently.