Google is bringing a new feature to its search results in India. The company announced a feature called Posts which provides you timely updates about your favorite actor, sportsperson, or any organization. Whenever users will search for queries such as Indian Super League or Tiger Zinda Hai, they will see information directly from the verified source in the form of cards that appear in the search result(in the Knowledge Panel).
The company explains the new feature in its blog post, "Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos, and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source -- you -- and complements existing results from across the web."
The search results currently display description, news articles, tweets and links related to the topic in its search. In addition, users will now find images, videos, GIFs, events, and polls posted directly by the person or organization being searched for.
To sign up for Google Posts, users need to do a Google search for the name they want to claim, "click on the little sentence under the Knowledge Panel asking if you manage the online presence, and follow the instructions.