Google Chrome will roll out ad blocking feature on February 15

Google is getting ready to bring its ad blocking feature to Google Chrome. The company announced that it will start blocking annoying ads from websites starting February 15, 2018. The news first spotted by VentureBeat said the new feature will be initially available to the desktop as well as mobile users in Europe and North America.

The search engine giant wrote in its blog post, "On February 15th Chrome will remove all ads from sites that continually violate the Better Ads Standards for more than 30 days. Eventually, the websites that display ads which will be too annoying will not show any ads when opened in Chrome."

Google clarified that it may also block ads that don’t fit the pattern determined by Coalition for Better Ads if they happen to be displayed on a site that regularly uses intrusive advertising. Website admins can use the Google's Ad Experience Report in order to identify those ads that do not comply with the Better Ads Standards. If the website has passed the status, then the ads will show as usual. If the status is not cleared for 30 days or more, then Chrome will not display ads on those websites. The websites have to use the Ad Experience Report in order to request a revision of the website before it starts showing ads once again.

The goal of the new feature is to help publishers by removing ads across the internet and cut down on users with an ad blocker.