GoDaddy to acquire social media marketing platform Main Street Hub

Small business domain host GoDaddy is acquiring Austin-based social media marketing platform Main Street Hub for $125 million.

GoDaddy says it plans to integrate Main Street Hub's services into a new suite of "do-it-for-me" capabilities that SMBs can use to build and manage their online presence.

"GoDaddy's 17 million small business customers come to us because they know their online presence can help them reach their customers and grow their businesses, but even with the right tools, customers struggle to find the time or know-how to effectively manage their social media presence," said Lauren Antonoff, SVP of Presence and Commerce at GoDaddy.

Main Street Hub provides small businesses with a complete "do-it-for-me" service for managing engagement on the most popular social networks. Main Street Hub combines dedicated teams of branding experts – photographers, writers, designers, marketers – with proprietary technology to manage activity on Facebook, Instagram, Twitter, and Yelp, among others, to help small businesses acquire new customers and build stronger relationships with existing customers.

Main Street Hub co-CEOs and co-founders Matt Stuart and Andrew Allison will join GoDaddy in leadership positions within GoDaddy's Presence and Commerce business unit. GoDaddy will maintain Main Street Hub's offices in Austin, Texas.