Gionee's global sales director David Chang to spearhead India operations

Chinese smartphone manufacturer Gionee has announced that its global sales director David Chang will lead India operations for the brand. Gionee has already established its footing in the Indian smartphone market and with Chang's management skills the company aims to consolidate its ranking amongst the top-selling smartphone brand.

David Chang said, “India as a nation, has been exhibiting a great deal of potential for the smartphone business. As part of our global marketing strategy, India ranks number one and the success witnessed in a span of last five years has given us immense optimism to further invest and expand our presence in the market. I am profoundly honored to be a part of the India growth story and maximise Gionee’s impeccable trajectory advancing our customer base as well as being among the top 5 phone brands by the next fiscal.”

Chang has 13 years of robust industrial experience and has been associated with Gionee Communication Equipment  Co., Ltd for over a decade. In his earlier associations, he was responsible for driving global sales of the organization. Chang will now be responsible to lead Gionee India's next phase in the country. He will drive the overall operations and reinforce the brand positioning in the country with an emphasis on retail expansion, sales volumes and after sales establishing the connect with customers.

The strategic announcement comes at a time when Gionee with a loyal customer base of 1.25 crore in the country is bullish on strengthening its regional penetration. With its retail presence in over 42,000 stores and with 600 exclusive service centers, the brand targets to be in the top five smartphones of the country.