Gionee banking on 20MP selfie camera and 4000 mAh battery for A1 Lite

Gionee has announced the launch of Gionee A1 Lite smartphone in India, priced at Rs 14,999. The main highlights of the new device are its 20MP selfie camera, 4000mAh battery, and lightning fast fingerprint sensor.

The latest entrant to the A1 series comes with a metallic design protected by Gorilla Glass. The smartphone has a 5.3-inch HD display with 720x1280 pixel resolution and is powered by a MediaTek MT6753 processor, paired with 3GB of RAM. A1 Lite offers a split screen that enhances the user experience and allows users to do more at the same time. To up the style quotient, the phone will be shipped in two color variants- Gold and Black.

"Keeping up with the growing demand for high quality smartphones with superior photography capabilities, we are thrilled to launch the latest in A1 series – A1 Lite. With the newest in line dual rear camera that delivers professional quality images and videos, and a trendy design, A1 Lite will surely be the next game changer,” said Alok Shrivastava, Director – Business Intelligence and Planning, Gionee India.

The smartphone is powered by 4000 mAh battery and runs on an Octa-core 64-bit processor giving better performance and lesser power consumption.

On the camera front, it has a 13MP primary camera and a 20MP selfie camera making it one of the few handsets to have a high-resolution selfie shooter. The Gionee A1 lite runs on Amigo 4.0 based on Android Nougat 7.0. On the connectivity front, the phone comes with 4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1 and GPS.

Celebrating the launch of A1 Lite, Gionee has partnered with Airtel and PayTm to announce two exciting offers. New or existing Airtel Customers who purchase A1 Lite will get additional 10 GB data per month for 6 months on any data recharge of 1GB and above. Also, every purchase of Gionee A1 Lite will be accompanied with 2 PayTM Cashback Vouchers Codes entitling customers with Rs 250 cash back on a minimum purchase of Rs 350 on PayTM Mall.