[Funding] Tagmango raises Seed Round Funding of INR 5.5 Crore from Y Combinator, Kevin Lin, Xrm Media and Others

TagMango today announced that it has raised around INR 5.5 Crore in a seed round funding led by Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund and Angel Investors from the USA & UAE province. Tapping into the creator-audience interaction space, the company aims to scale the Indian Creators’ ecosystem. It aims to empower homegrown creators with sophisticated monetization channels, tools, and features to build a sustainable business.

About TagMango

By turning Indian creators into entrepreneurs, TagMango aims to foster the Indian creators’ ecosystem by offering an opportunity to build a brand-independent revenue stream, establish more meaningful interactions, and build a lasting community. The company has already onboarded 3000+ organic creators in the soft launch with about 50 creators enjoying a million-plus following and 200 creators with 100k+ following across social media platforms. The amount raised will enable the brand to build tech capabilities and expand its creator base with a keen focus on Bharat.

TagMango works with creators, influencers, and artists, and creates multiple income streams by creating tiers (or Mangoes as they are called on the platform) to which the audience can subscribe. TagMango has also enabled interactions through personalized video calls, shootouts, and various other social modes. Creators can also put up their exclusive podcasts, video series, workshops, hold group video calls, and charge for specialized services.

From the leaders

Mr Divyanshu Damani and Mr Mohammad Hasan, Founders, TagMango said, “We deeply understand the passion that drives our tribe but more often than not it's not coupled with avenues to sustain a living. Today with access to the internet and smartphones penetrated across the nooks and corners of Bharat, anyone can dream to be a creator and curate a community. We at TagMango are on a mission to turn their dreams into an ambitious career empowering them with content monetization tools and a platform to foster lasting communities. With these funds, we are looking to build more and more features, hire top talent, and onboard the biggest creators that are in India and not just restrict ourselves to tier 1 cities but also tier 2 and tier 3 cities.”

Kevin Lin, Co-Founder, Twitch TV, said, “We're drawn to the TagMango team’s passion for helping creators. They’ve created a flexible platform for creators of India to explore more personalized avenues to make a living based on each creator’s unique relationship with their community. We’re thrilled to contribute to the brand’s future growth and expansion in the vast, underpenetrated segment and are absolutely excited to be a part of their journey, which has worldwide potential.”