[Funding] Prolixr raises seed round funding from prominent investor Dhianu Das and others

Prolixr is a DTC (direct-to-consumer) and homegrown millennial skincare startup. The startup today announced that it has raised an undisclosed amount of funding in a seed round from Alfa Ventures and Divij Bajaj, Founder & CEO, Power Gummies. The funding validates the brand’s scalability and also the demand for a premium skincare experience in the massive personal care industry. The market has the potential to reach $20 billion in India by the year 2035, as per the ASSOCHAM report. Prolixr will use this funding for - expansion, R&D/product development, and community development. Prolixr is on track to achieve a target of INR 12 Cr ARR by March 2021.

Dhianu Das is a prominent angel investor. He is also the Founder of Alfa Ventures. He said, “At Alfa Ventures, we empower homegrown entrepreneurs with funds, mentorship, and scalability to enable successful business development. Thus, we see immense potential in Prolixr and the vision of the founders to redefine the personal care industry in India with innovation.”

“The first time I met the founders and heard about their plans on introducing innovation and customer-centricity in the beauty mask industry; I knew Prolixr is on its way to being a category definer. With every other skincare brand functioning in the general category- Prolixr is the next game-changer,” Divij Bajaj, Founder & CEO of Power Gummies said.

About Prolixr

Jayesh, Aditya, and Mayur founded Prolixr. These three have a deep understanding of what clicks with millennials and identified a gap in the skincare segment. Besides, the brands did not directly speak to the consumer. The latter even offered global products with minimum consideration of the Indian ecosystem. All three of them felt that India came up short on a brand; a brand which could resonate with millennials and the forthcoming sector of Gen Z.

Thus, to bridge this gap, Jayesh and Mayur brought their expertise in scaling DTC Brands through their online marketing abilities. Further, Aditya brought his prior knowledge in the personal care industry accomplished through his family-owned salon business to build Prolixr. They, thus, bootstrapped the brand in 2017 and launched their first product in the year 2018.

The founders by and by have said that Prolixr is a result of utmost dedication and passion.

"We aim to introduce innovation and customer-centricity to the Indian skincare industry. The market was full of standard offerings that did not take Indian preferences, weather, and skin type into consideration. We saw the opportunity and bridged that gap with our premium and innovative offerings. It directly spoke to the millennial woman, building resonance, and connection. With Prolixr, we want to empower millennial women to make an informed choice to experience premium skincare routines designed especially for them, without stepping into a salon. The funding validates our beliefs that the Indian skincare industry is poised for an innovative, digital, and DTC transformation,” they further said.