[Funding] We Founder Circle invests USD 150K Seed Fund in Fashion Tech CouchFashion

Startup investment platform, We Founder Circle has invested in CouchFashion, a B2B Fashion Tech company. The former has invested USD 150K in CouchFashion which provides fashion specific image recognition technology. CouchFashion also provides a content network platform to eCommerce companies. It also helps fashion brands to transition into the new age of content commerce. The startup has raised funds as a part of its seed round and plans to utilize the same in increasing product offerings to customers. It further aims at increasing content partnerships and expanding its team. WFC has, thus, invested the amount in the continuation of its mission to seed fund early-stage startups.

As a part of its growth plan, CouchFashion aims at hiring multiple talented professionals across all departments. The startup is constantly strengthening its technology and content backbone which will enable it in associating with several international eCommerce brands by the end of next fiscal.

From the leaders

Mr Neeraj Tyagi, CEO and Founder, We Founder Circle commented, “After pandemic, one industry has witnessed a boom. It is e-commerce. India’s ecommerce market alone is expected to grow USD 100 bn by 2023. As a result, there is a lot of innovation happening in this segment to attract, engage and retain consumers. CouchFashion AI-enabled style recommendation engine helps e-commerce giants to do the same. Its technology solution recommends a variety of style options to the user in real-time when they want to buy a product on these ecommerce platforms.”

“We are glad that WFC believed in our model. Along with their funds, we are excited to have strategic investors onboard who along with their industry experience bring their business acumen to the table. It will immensely help us to grow Couch Fashion globally in the coming years,” said Rohit Jaiswal CEO and CO-Founder, CouchFashion.

CouchFashion’s content commerce tools add value throughout the customer journey; right from bringing customers to the eCommerce platforms, to inspiring them to make the right purchase. They also help increase the purchase size, lower returns, and re-engaging customers post-purchase or in case of abandoned carts.