[Funding] Food-Tech Anveshan raises 1.12 crore pre-seed funding from Titan Capital

Foodtech start-up, Anveshan has raised Rs. 1.12 crore in the pre-seed funding round led by Titan Capital. With a fresh influx of capital, the company will focus on expanding its supply chain and operations across India. The start-up creates food micro-Entrepreneurs in villages across India. It makes these food products using traditional practices and ensures quality control through traceability. This model also ensures the best quality food product for the customers. Alongside, it also aims at social and economic upliftment of the Indian farmers.

The company has a vision to provide the best quality and healthy food products. Thus, a significant pie of the investment will go for food research. They will also develop technical solutions and devices that can track the food quality.

About Anveshan

Three IIT Guwahati graduates, Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa found Anveshan in late 2019. The startup plans to tap the growing market for local and Indian origin foods by providing high-quality natural and eco-friendly products. Anveshan is an attempt to solve the problem of lack of transparency and quality control in food products to ensure the best products for the consumers. The food tech company also wants to change how food is perceived today by making people aware of the manufacturing process and providing them with super nutritious and tasty food products.

Talking about the investment and the support from the Titan Capital, Aayushi Khandelwal, Co-founder, Anveshan said:

“We are elated to receive this initial support. Our nvestors believe in our vision to replace all the unhealthy ingredients in the kitchen that have long-term health ailments with natural and quality food products. We want our customers to take pride while buying Anveshan food products. They are not only contributing to their own health but also impacting the lives of Indian farmers. Also, with a trend towards a healthier lifestyle, the market’s potential in India itself is huge. Thus, we envision expanding globally over time.”

On the other hand, Bipin Shah, partner at Titan Capital said, "We are able to see Anveshan solving quality and trust issue in food products. Even customers can trace the origin of products like A2 ghee, Spices, Edible oil.” He also said that since the urban population wants relaxation about the quality of raw material, the startup will be a super healthy and immune-providing solution.