[Funding] AppFollow raises $5M in Series A round led by Nauta Capital

AppFollow is an app management startup. The company in a recent announcement states that it has raised a $5 million Series A round led by Barcelona’s Nauta Capital. Existing investors Vendep Capital and RTP Global also participated in the wound, reports Tech Crunch. The company has its headquarters in Helsinki with 65 employees across nine countries. They are all working remotely.

The company also states that it benefitted during the pandemic. Even in April 2020, as the desire for automation and apps exploded, it now has 70,000 clients on its platform globally. Some major names include McDonald’s, Disney, Expedia,  PicsArt,  Flo, Jam City and Discord.

The company will use the investment to strengthen its presence in the U.S. and Europe. It will also hire VP-level executives in sales and marketing. Further, it aims to diversify the platform.

Anatoly Sharifulin, CEO of AppFollow said in a statement that the company helps various firms through automation. “AppFollow helps teams understand the sentiment; both for your users and competitors. It helps figure out how your potential customers search for apps and use this knowledge to make your app more visible. And, of course, it follows on your KPIs like downloads and revenues to be sure that all is under control.”

Talking about the funding, he says,

“We are extremely delighted to partner with Nauta Capital on this round. And having both of current investors and as well some of our customers to participate in the round proves that we are on the right direction to become the market standard for effective app management.”

Nauta Capital is a pan-European VC that invests in “capital-efficient” B2B software companies and consumer tech. Its investment in ASO is one of it's kind. The app, AppFollow helps drive organic downloads, analyze & respond to reviews, increase app rating, and research competitors.