FreeCharge aims to reach 6mn users with direct integration within Indus OS

Garnering over 6 million users, IndusOS is the second most popular mobile operating system in India now. In a bid to leverage such a huge user base, digital payment solution provider Freecharge is partnering with IndusOS to offer a seamless recharge experience through direct integration on smartphones that use the platform.

The aim of the partnership is to integrate digital payment solutions within the operating system on a smartphone, according to Rakesh Deshmukh, CEO of Indus OS and Govind Rajan, FreeCharge CEO.

The duo unveiled Recharge 2.0 that aims to introduce features that provide comprehensive analysis on usage patterns and real-time updates to offer more control in the hands of prepaid users.

Recharge 2.0 provides one-touch access on the Indus phone dialler to recharge via FreeCharge.

The dialler, integrated with the operator will constantly show prepaid balance, as well as the cost of each call. The user can analyse historical balance and compare daily, weekly and monthly balance usage across Talktime, Data and SMS. The user can set thresholds to receive low balance alerts. Additionally, the expense of every call can be tracked within the call log and money spent on each contact can also be analysed, giving complete and accurate information to the user.

Though FreeCharge is the default payment option, users will be able to choose other payment options. The integration will also help Freecharge to touch IndusOS's growing user base. The company is expecting "recharge transactions to grow 20 to 30 percent" with this integration.

Govind Rajan, CEO, Freecharge, said, “Contextual payments takes this a step forward with the one touch recharge interface that comes with Recharge 2.0. At present, we have collaborated for recharge payments being powered through FreeCharge on Indus OS but soon we plan to expand the scope to all kind of payment services like DTH recharges, electricity bill payments, merchant payments in both the online and offline space.”

“Additionally, the FreeCharge experience will now be available in 12 major regional languages with Indus OS which will provide us with a chance to serve the regional smartphone users as well,” he added.