FoodTech Dineout acquires event curator SteppinOut for undisclosed amount

One of India's largest dining out and restaurant tech platform Dineout has announced the acquisition of SteppinOut. With this acquisition, the company aims to expand its portfolio of live events. The brand, further, aims to host multiple types of offline experiences; ranging from food festivals, night markets, live comedy events, movie nights etc. This is also a step forward in Dineout’s vision of creating memorable experiences while expanding its overall value proposition to consumers across India. This is the 5th acquisition for Dineout after inResto, Torque, Gourmet Passport and Binge Digital.

The company, in a release, stated that the synergies of these brands will enable Dineout to create a first of its kind experience for its users. Dineout will host thousands of restaurant partners, and SteppinOut will host new and innovative events; the coming together of the platforms will offer that no other brand in the country will, it said. Through the acquisition, the startup inches closer with the aim of offline expansion. It has also added an omnichannel ecosystem in its bouquet to offer the best of both worlds to the consumers. The partnership also lays impetus to the partnership that the brands have over the last five years.

From the leaders

Speaking on the acquisition of SteppinOut, Mr Ankit Mehrotra, CEO & Co-founder, Dineout, said, “After being stuck indoors for nearly one year, coming out of the pandemic, we are seeing trends of revenge consumption, with people looking to dine out more and also experience different types of events. At Dineout, we’re all about the finest experiences and curating offline events in India is the next best thing we’d like to offer. I am truly excited to have the SteppinOut team be a part of our family. Our goals and audiences are common. Together we will make going out as seamless and joyful for users and as profitable for our restaurant partners!”

Commenting on the association, Safdhar Adoor, Founder, SteppinOut said, "We wanted to make it big in the events space. And our partnership with Dineout makes our dream even bigger! We are excited to expand and leverage this partnership to make the experience of “going out” better for Indians as a whole! It gives SteppinOut to produce events at scale across the country with the infrastructure built by Dineout"

Together, both the startups aim to work to create some IP’s in offline events across 20 cities in India.