Flipkart launches global selling program expanding its reach to over 200 countries

Flipkart has launched a global selling programme- ‘Flipkart Global' through its recent acquisition eBay allowing users from about 200 international markets to purchase products on its marketplace.

As first reported by ET, the initiative will leverage the export capabilities of eBay India, which was bought over by Flipkart as part of a $1.4 billion funding round in April, connecting Flipkart's 100,000 plus sellers to over 171 million active eBay customers around the world.

As a part of the launch, the existing 25,000 retail export sellers on eBay India will migrate to Flipkart Global and start listing their products through the platform. Flipkart says that it will be talking to sellers across India over the next 20 days to educate them about the new service and help them take advantage of the programme.

"India has immense export potential and there are many SMEs who have unique products but don't know how to make them available to global buyers. With the launch of Flipkart Global, we're removing traditional growth barriers and giving them a platform to reach out internationally and expand sales," Anil Goteti, Head Marketplace at Flipkart and Head of eBay India, said in an interview.

The company claims that the ‘Flipkart Global’ programme aims to push ‘Made in India’ products. The company will offer products like saris, jewellery, handicrafts, accessories, etc – focused on NRIs. The programme is currently only available for sellers in the ‘Gold’ category. It will be extended to other sellers eventually.