Flipkart embracing Microsoft Azure platform to enrich online shopping experiences

Taking one step ahead, Flipkart today announced that it will adopt Microsoft Azure as its exclusive public cloud platform to provide the best online shopping service to the users.

Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced this to at an event in Bangalore today.

“Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences,” said Satya Nadella, CEO, Microsoft.

Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centres. Microsoft’s strong presence in India along with its global scale allows for continued growth and expansion, setting the stage for the long-term partnership.

Flipkart plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimize its data for innovative merchandising, advertising, marketing and customer service. With powerful insights about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalized experiences to its customers.

“This partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers,” said Binny Bansal, Group CEO and Co-Founder, Flipkart.