Fitbit acquires smartwatch startup Vector Watch

After acquiring Pebble last month, fitness wearables brand Fitbit has made yet another acquisition in the form of European smartwatch maker Vector Watch. Though the terms of the deal haven’t been disclosed, the year-old startup has been acquired for its software platform and design team.

“We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and know-how with Fitbit’s experience and global community,” Fitbit said in its official statement.

Founded by duo Andrei Pitis and Dan Tudose in 2015, Vector watches were evidently aimed at fashionistas and promised a number of key features like e-ink LCD display, 30-day battery life, activity tracking, as well as mirroring all alerts received on your Android or iOS device.

It also created its own smartwatch operating system, and released an API to developers, allowing them to create their own apps and faces for the watch.

Notably, the company isn’t shutting the door for its existing customers. In a blog post, it announced that its smartwatches will continue to function, but won’t receive any new software updates from now on. Also, developers will not be able to develop new streams for the devices, however, they can still edit the ones they have already published.

Their customer support team will also continue to respond to customers via a Help Page and support@vectorwatch.com and warranties will be upheld.