Fitbit acquires health management platform Twine Health

Fitbit, the fitness and activity tracker manufacturer announced that it is acquiring cloud-based health management platform Twine Health. The details of the deal were not disclosed. However, the deal is expected to close in Q1 2018.

“When combined with our decade-plus of experience empowering millions of consumers to take control of their health and wellness,” Fitbit CEO James Park said. He added, “We believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change. Together, we can help healthcare providers better support patients beyond the walls of the clinical environment, which can lead to better health outcomes and ultimately, lower medical costs.”

Twine Health, founded in 2013 by Dr. John Moore, Frank Moss (Executive Chairman), and Scott Gilroy, uses a combination of artificial intelligence-driven insights and human interaction to generate positive health outcomes, automating parts of the coaching process and freeing up time for more personalized care.

“We built Twine Health with the goal of putting people back at the center of their care, helping them take ownership of their health actions and outcomes with the continuous support of both clinicians and loved ones. Technology has a profound opportunity to facilitate this shift in behavior and give people the coaching they need to overcome the challenges that arise in daily life,” said Dr. Moore, Twine Health’s co-founder, and CEO.

Big news for Twine! Very excited to join forces with a titan like @fitbit ! #fitbit #health #wellness #healthcoaching #workforcehealth #onsiteclinic https://t.co/KcEIdm3hEV

— Twine Health (@twinehealth) February 13, 2018

Under the agreement, the Twine Health team will join Fitbit as part of its Health Solutions group. Dr. Moore will serve as Fitbit’s Medical Director.